SWIM PROUD: Backed by a £100K Pledge

At SOUL CAP, we’re not just talking about inclusion—we’re putting real money behind it. Through the Swim Proud Fund, we’ve pledged £100,000 to support grassroots swimming projects that empower underserved communities in the UK and beyond.

So far, £35,216 has already been donated to organisations driving access, education, and representation in swim. This support has helped fund learn to swim programmes, water safety education and lifeguard training through partners such as GLL, Open Minds Active, Love the Oceans and Swim Unity.

Rooted in research by Studio Exception, the Swim Proud Fund is focused on removing real-world barriers—from cost and culture to confidence and access. Because every community deserves the chance to swim proud.

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