WE'RE NOT JUST A BRAND - WE'RE A MOVEMENT


We’re on a mission to make ‘swim for all’, bringing inclusivity and accessibility to the sport we love.

It’s about building confidence in the water, breaking down social barriers, and speaking up for every swimmer and learner who wants to achieve more.

And our inclusive swimwear is just the start.

We’re changing the narrative on a life-saving skill that brings so much joy to so many people – and creating a place for every person who wants to get involved.

MEET MICHAEL AND TOKS

We’re two best friends of 20 years who never learned to swim as kids. And when we started swimming as adults, we saw a real problem in the swim world:

It’s not a sport that’s open to everyone.

Some kids don’t get the support they need. Some athletes can’t see a path to success. And thousands of swimmers aren’t getting the swimwear that’s right for them.

So we decided to do something about it.

MEET MICHAEL AND TOKS

We’re two best friends of 20 years who never learned to swim as kids. And when we started swimming as adults, we saw a real problem in the swim world:

It’s not a sport that’s open to everyone.

Some kids don’t get the support they need. Some athletes can’t see a path to success. And thousands of swimmers aren’t getting the swimwear that’s right for them.

So we decided to do something about it.

GOING AGAINST THE TIDE

GOING AGAINST THE TIDE

After the success of the SOUL CAP – a swim cap designed for hair blessed with volume – we saw that there was so much more we could do.

We’re out to break barriers. We’re here to make swimming for everyone – to design the swimwear that lets anyone swim their way, and to champion inclusive swimming wherever we go.

So come swim with us – and let’s make swim for all.