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SWIM PROUD is a research project aimed at improving the alarming drowning statistics among Black individuals who swim.
In collaboration with Studio Exception, an inclusive innovation consultancy, we interviewed a group of Black swimmers and non-swimmers across the UK to identify barriers hindering them from accessing the benefits of swimming and crucial life-saving skills.
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"It’s changed my holiday experience. After years of having to get my hair braided before going anywhere near water, I went on last minute break in August with my SoulCap and it worked!"
"The only cap that keeps my daughter’s hair dry during weekly swim class."
"I tried out soulcap for my holiday last week and honestly it was amazing! I stopped doing swimming lessons cause my previous swim cap didn’t fit my hair and I would have to endure tangles after being in the pool. SOULCAP has been a game changer for me, I am so excited to be swimming again :)"
Join the growing #SwimForAll movement and become a part of the SOUL CAP community. Share your best moments in the water and tag us @soulcapofficial.
Get 10% off when you join us on our journey.