adidas x SOUL CAP - AVAILABLE NOW

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SWIM PROUD is a research project aimed at improving the alarming drowning statistics among Black individuals who swim.

In collaboration with Studio Exception, an inclusive innovation consultancy, we interviewed a group of Black swimmers and non-swimmers across the UK to identify barriers hindering them from accessing the benefits of swimming and crucial life-saving skills.

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"It’s changed my holiday experience. After years of having to get my hair braided before going anywhere near water, I went on last minute break in August with my SoulCap and it worked!"

@caroltavernier

"The only cap that keeps my daughter’s hair dry during weekly swim class."

@twitterlessbea

"I tried out soulcap for my holiday last week and honestly it was amazing! I stopped doing swimming lessons cause my previous swim cap didn’t fit my hair and I would have to endure tangles after being in the pool. SOULCAP has been a game changer for me, I am so excited to be swimming again :)"

@shazazz